Sample tip: "Don't Screw Up"
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I was about to step on stage and give a keynote speech, when my client offered some last minute advice:
“Don’t screw up,” he said.
As soon as I heard this, all I could think about was screwing up. “So what you’re really saying,” I replied, “is ‘knock ‘em dead.’”
“No,” my client said. “What I’m really saying is, ‘don’t screw up.’”
So I didn’t. But I kept thinking about the tightrope artist, Karl Wallenda, who plummeted to his death during his final performance. His wife later revealed that he had been unusually preoccupied with not falling.
The mind has trouble with negatives.
When someone tells you to not do something, it’s hard to imagine the not, but easy to imagine the something. That’s why it didn’t work, years ago, when President Nixon went on TV to reassure the nation he was not a crook. All you heard was crook. Nixon should have said, “I’m not a saint.”
Still, you can motivate others (or yourself) with either negative or positive outcomes.
The don’t screw-up, negative method is powered by fear; you focus on avoiding the worst. The knock ‘em dead, positive method is powered by hope; you focus on achieving the best.
Fear or hope—which do you prefer?
Both methods work. When I give my teenage son the keys to the car, I can say, “Drive safely,” or “Try not to smash the Toyota into a tree.”
I usually advise him to drive safely. (Then, later, I worry about the tree).
© Copyright 2006 Paul Hellman. All rights reserved. We encourage you to forward this tip, in its entirety, with copyright and contact info. included, to friends and colleagues.
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